With PPC traffic getting more expensive and competitive by the day, it now becomes worthwile to examine again the organic (SEO) side of search engines – as with article marketing – aka content marketing - it might be possible to get a higher ROI on your marketing dollar over there.
A quick example: Lets assume an average unique outsourced keyword optimized article costs $10 and on average that article brings in one unique visitor per day (365 per year) from organic searches. I have verified with several SEO specialists and this is a rather conservative assumption, as some of these guys claim that with good SEO an article could bring an average 3-5 visits per day.
Lets stick with the 1 visitor per day assumption though.
If you ordered 1000 such articles and added to your website, over a year you would expect to have an additional 365,000 targeted visitors - for an investment of $10,000. The cost per visitor would be 10000/365000 - which results $0.027 per visitor.
This is considerably cheaper than what is available on either Adwords, MSN Adcenter or Yahoo Search Marketing PPC.
Furthermore:
1. Organic traffic is supposed to convert better than paid traffic
2. Some of these articles would bring in traffic in the following years as well – driving cost per visitor down even further.
This seems almost too good to be true, and obviously requires more work and an upfront investment in articles, but if the numbers work then the ROI on organic article listings is much higher than paid search.
Please comment if you have any real data that either supports this hypothesis or contradicts it!
Posted by exactppc 
Posted by exactppc 
