A new strategy is slowly emerging in the SEO aka Organic aka Free Traffic world. The new buzz is about using the wordpress platform as a content management system, preferably on your own hosted domain. WordPress has “friendly URLs” features so its natural for setting up minisites with content rich keyword focused articles – to attract traffic from Search engines free listings. I have already experimented with the platform and I can say that “other things being equal” it pulls more traffic from Google etc. than a simple HTML site. So far my results show about 3-5 visits per article per day. I can monetize this traffic at around $0.05 per visit – so thats about $0.15 – $0.20 per article per day – or $5 – $6 per article per month. No question this is so far absolutly great in terms of ROI.
the real bottleneck is volume – and the question remaining is – can such result be linearly extrapolated 100X
Will keep you updated.
More on this – including a free eBook – on Caroline MiddleBrook’s Making niche sites with WordPress