Copeac Network – US Traffic Volumes Reaching 2 Million Unique Users

Copeac , a relatively new CPA network shows a steady increase in volumes and is ranked #602 in the Internet According to Quantcast. The Network already has 2 Million unique visitors from the US only – making it apparantly larger than e.g. well known www.shareasale.com . eWealth Forum participants seem to have a positive view on this new network. I just had a glance at network merchants’ offers - I have to do some research in order to evaluate what seems to be a new opportunity.

MSN explains how to recapture lost Adcenter traffic

The recent changes in quality score causing a major loss of MSN Adcenter traffic were due to the new ranking procedures.

Adcenter has provided some clues, which could help advertisers to understand the new algo.

“To ensure that we are delivering maximum benefit to the search user, we are doing the following:

• Assessing the content of the ad and landing page in relation to the user’s likely intent.
• Assessing the keywords that an advertiser selects in relation to the advertiser’s landing page content, to confirm that they are substantially relevant to both the landing page and the user’s search query.
• Trying to ensure that there is substantive content on the landing page to fulfill the user’s query.
• Assessing the duplicative nature of content in overall search results. In cases where there may be content that is duplicated within search results (including landing pages) Microsoft reserves the right to limit advertising of the duplicate content when it lessens the user experience.”

Kenshoo launches Kazaam SEM platfrom

Kenshoo  search marketing technology start-up from Israel are launching their innovative PPC management platform - Kazaam. 

Yesterday I met Andrey Shirben of Kenshoo.com and had the opportunity to see the system in Real time action. As many other SEM advertisers, I became used to spending hours on keyword research and manual bid management. Checking campaign stats is something I do several times a day. Adding keywords, changing bids and deleting non performing keywords is something that I do - manually - on a daily basis.

The Kenshoo concept is that their platform will change all that and make everything run on autopilot. The idea is that everything is automatically managed through the API from one central HQ - i.e. no more separate log-ins to Google Adwords, MSN Adcenter or YSM Panama.

 Kazaam has the ability to compose a relevant long tail keyword list from multiple sources,  Locate competitor ads and combine the good part of them to make a new ad, detect click fraud IPs in real time via its proxy server, and - most importantly - manage bids dynamically according to predefined bidding rules. 

For example: A conversion transaction value is set at $30 – the system can be set to lower particular keyword bids by $0.05 as soon as the spend on such keyword has reached $10. Lower it again by another $0.03 as soon as  spending has reached $25, and – either increase bid back to par if a conversion has been registered - or delete the keyword completely if no conversion has been made. A single Campaign Manager can use the platform to do this across fifty campaigns with thousands of keywords in each simultaneously.

The Kazaam reporting module has all standard reports as well as some unique innovations – e.g. Geo ROI report (using each click’s IP origin) - providing the ability to see which countries or regions turn a profit and which actually lose money – still not possible on Google Adwords itself.

According to Andrey, Kazaam was built for heavy duty users such as leading agencies and large affiliates or affiliate junctions. It is a cross channel flexible platform capable to adopt and accomodate any Search Engine Marketing operation. 

Kenshoo itself is a global company with a foothold in the US, Europe and China. The system is already used by several leading Agencies – McCann Erickson (Digital) and Adler Chomsky – a Grey Interactive Affiliate, as well as by several undisclosed leading internet merchants all with complex multi channel PPC campaigns. Rumors suggest that Kenshoo is planning a white label operation – which is under negotiations these days.

Kenshoo will be in Ad:tech San Francisco (Boot 6476) on April 24-26, 2007. Agencies in need of a cutting edge platform solution should contact them via email to set a meeting to test their system.

MSN Adcenter Content Ads upgrade

MSN Adcenter has launched its content network.

MSN: “Campaigns will automatically expand to include distribution to content pages within the Microsoft network, such as: MSN’s Health & Fitness, Money, Tech & Gadgets, Travel, and Windows Live Marketplace”

Updates re. results. soon.