Quality Score updates are live

Google Adwords ad quality team have updated their Quality Score algo, affecting many advertisers as ad quality change affects keywords’ active / inactive status. It is now possible to actually see a keyword’s Quality Score on your Adwords management panel – just enable the Quality Score column. 

Google Adwords Quality Score Updates

Latest Quality Score Updates From Google Adwords: “We’re constantly working on ways to improve our Quality Score evaluation and provide you with more information about the Quality Score for your keywords. Over the next week, we’ll be releasing two changes focusing on transparency and quality”… Read On …

Website Visitor Value – revisited

How well does your site do its job in monetizing Traffic to US dollars? Brian Clark’s classic article written back in 1999 is as valid today as it was before the first dot.com bubble burst. In short – anything above $0.50 revenue per 1 visitor is a job well done. anything less means room for improvement. 

DUEL: eFrontier vs. Adwords Booster

Mediaboost.com (aka AdwordsBooster) from Israel are now openly challenging  market dominator $350M SEM agency  eFrontier.com. Both parties claim to possess the holy grail - the optimal algorithm formula for Scientific PPC management.

YSM Panama traffic stabalizes after February 5th ranking formula change

YSM paid search traffic back to ‘normal’ levels in the 48 hours- following several days of lower traffic as the system got to grips with the new ad quality ranking formula (CTR x CPC).

ScanAlert offers customers a PR8 inward link

ScanAlert (aka HackerSafe) - a leading issuer of online security certifactes (other famous certifiers include TRUSTe  and  Better Business Bureau) and a conversion booster,  is now offering its customers to be included in its merchant directory page (Google PR8). For some SEO wizards this feature alone might be a worth the membership fee.

Google PPC vs. Yahoo CPM

An interesting article on why Google’s pay per click paid search (Adwords – Sponsored Links) business model has overtaken Yahoo’s “real estate” banner ads based model.

YSM ad ranking formula changed

YSM has announced that “Bid amount and ad quality will determine an ad’s rank in search results beginning February 5, 2007 in the U.S.”. This effectively means an end to its former bid-to-position policy where CPC bid alone has affected ads ranking against competition.