MSN Adcenter – Editorial policies getting tougher

MSN Adcenter is getting strict in its editorial policies. Recently it has started a re-review procedure of existing ads (which were either already approved or are still ”pending”) and disapproving them on editorial grounds. Sometimes a whole adgroup is put on hold until an ad is re-written. Usually (but not in all cases) a disapproval comes with a follow up email. The best advice is to watch traffic patterns carefully and make changes to ads on the fly.

Adwords Booster – Scientific PPC Bid Management

a startup company – www.mediaboost.com claims to have developed a service that uses advanced statistical methods such as data mining, sampling, predictive modeling and regression analysis to determine optimal CPC bidding on Google Adwords. their flash demo looks very promising too. I have applied for a free demo account and I will update if their technology actually delivers the goods.

SpyFu – PPC competitive intelligence database

 I’d like to share a very important resouce: www.spyfu.com This site, by Velocityscape, is probably the best tool to figure out your competitor’s keywords. What you do is type your competitors domain and BINGO – all of his adwords keywords are yours. The data is several months old but the owner is promising an update very soon.